“The GoActive is a holistic health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs including inpatient hospitalization and on-the-go access to OPD, diagnostics, personalized health coaching, second medical opinion, behavioral coaching and much more,” said Max Bupa MD & CEO Ashish Mehrotra.
He adds that 80 per cent people do not have insurance policies and our aim is to target those left out segment with a network at 4500 places.With 1 in 5 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60% of healthcare expenses in the country are still out of pocket and self-funded by customers.Our aim with the GoActive Health Insurance Plan is to bridge this gap and bring more and more people into the ambit of health insurance. We have partnered with several experts including GOQii, Practo, and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalization.
Sania Mirza, the first Max Bupa GoActive customer in India said, “We have all heard multiple instances of lifestyle diseases plaguing not just the old, but also the young and fit. So being financially fit by investing in the right health insurance plan is as important as being physically fit for every Indian. I think Max Bupa GoActive is THE health insurance product that India needs today as it is aimed to keep people healthy and out of the hospital, while still being there in case of contingencies. For me, personally, Max Bupa GoActive works because it can take care of my everyday health needs on the go and gives me someone to track my health even when I forget. It also rewards starting young in multiple ways through its AdvantAGE feature, which gives India a big reason to start early and make health insurance their first investment.”
“We are very excited with the opportunity of combining digital health and insurance on the same platform and creating a consumer centric offering. The GOQii partnership with Max Bupa is unique as it guides, empowers and motivates consumers to adopt a healthy lifestyle with the help of a Health Coach. This healthy behavior leads to benefits in their insurance plan which is a game changer,” says Vishal Gondal, Founder and CEO, GOQii.
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